Ileanette Romero
MARKETING ANALYTICS GRADUATE STUDENT
Welcome
Explore the World of Marketing Analytics
Welcome to my marketing portfolio! As a marketing analytics graduate student, I am passionate about utilizing data to drive strategic marketing decisions. This portfolio is a showcase of my work in marketing analytics, and I invite you to explore my projects and resume to learn more about my expertise and experience in this dynamic field.
Professional Experience
Jun 2023 - Present
Data Processor
EFT Network, Inc.
Hawthorne, NY
Aug 2021 - Jan 2023
Branch Professional / Marketing Assistant
Raymond James
Cliffton Park, NY
Jun 2019 - Mar 2022
Service Specialist
Dick's Sporting Goods
White Plains, NY
Jun 2020 - Aug 2020
Marketing Intern
Apple-Metro, Inc.
Harrison, NY
My ability to optimize transaction databases improved efficiency in financial reporting and reconciliation. By conducting trend analyses and generating insights from transactional data, I contributed to strategic decision-making and the improvement of the client experience.
Played a key role in streamlining internal operations and enhancing client engagement through data-driven insights. Enhanced efficiency by improving automated financial reports using client segmentation derived from analyzing demographic and behavioral data.
Leveraged consumer insights to optimize customer interactions and inventory management. Trained new hires on CRM systems and sales techniques, improving consumer engagement. Through client facing interactions, I honed my ability to assess consumer needs, a skill that translates well into understanding customer behavior in marketing analytics
Played a key role in developing and executing social media campaigns, incorporating customer behavior trends to optimize engagement. The hands-on experience allowed me to contribute to marketing strategies for restaurant re-openings.
Education
Masters of Science
Marketing Analytics
CUNY Baruch College
New York, New York
I pursued my Master's degree in Marketing Analytics at Baruch College, where I developed a deep understanding of consumer behavior, marketing research methodologies, and statistical analysis. This program equipped me with the skills to extract meaningful insights from complex data sets and apply them to drive marketing decisions.
Bachelor's in Science
Finance & Marketing
SUNY University at Albany
Albany, New York
My undergraduate studies at the University at Albany provided me with a solid foundation in business management, marketing principles, and strategic planning. This comprehensive curriculum laid the groundwork for my specialization in marketing analytics and honed my critical thinking and problem-solving abilities.
Professional Skillset
Storytelling with Data
Data Visualization
Excel (Advanced)
Statistical Analysis
Customer Segmentation
Funnel Analysis
CRM & Email Marketing Analytics
Marketing Mix Modeling
Languages
English (native)
Spanish (proficient)