Portfolio
Transforming Data into Actionable Insights: Where Analytics Meets Impact
Through this portfolio, you'll explore my projects, case studies, and skillset, showcasing how I leverage tools like R Programming Language, Tableau, and Google Analytics to solve complex challenges in marketing. From customer segmentation and predictive modeling to campaign performance dashboards, my work is designed to transform raw data into clear, impactful solutions.
Let's turn insights into action.
CASE STUDIES & PROJECTS
These projects highlight real-world applications of digital strategy, marketing analytics, and data-driven decision-making. It showcases strategic campaigns, consumer behavior analysis, and performance optimization initiatives.
- Market Analysis and Campaign Development for LUCIRA by Pfizer
- Brand Launch Campaign: OCHRE Shampoo
- NYC Unlocked: A Digital Marketing Project
This portfolio contains real case studies and projects based on actual data and business scenarios. All information presented is derived from authentic analyses and insights. However, to maintain confidentiality, sensitive details have been handled responsibly, ensuring that no proprietary or personally identifiable information is disclosed.
DATA ANALYSIS SKILLS
A deep dive into the methodologies and techniques used to extract, interpret, and apply data for marketing optimization. This section features work in predictive modeling, customer segmentation, trend analysis, and performance tracking. It highlights proficiency in statistical analysis, machine learning applications, and data manipulation to drive meaningful insights.
- Analyzing the Impact of Marketing Spending on Revenue
- Sephora's Strategy for Engaging Generation Z
This portfolio contains real case studies and projects based on actual data and business scenarios. All information presented is derived from authentic analyses and insights. However, to maintain confidentiality, sensitive details have been handled responsibly, ensuring that no proprietary or personally identifiable information is disclosed.
VISUALIZATION & REPORTING
Transforming complex datasets into compelling narratives, this section emphasizes the ability to communicate insights effectively through dashboards, reports, and data visualizations. It includes marketing performance reports and storytelling through data to support strategic decision-making.
- Analyzing Housing Market Trends for Real Estate Investments
- Optimizing Digital Marketing Conversions: A Data-Driven Approach
- Unveiling Consumer Sentiment: A Text Analysis of Apple’s New MacBook Pro
This portfolio contains real case studies and projects based on actual data and business scenarios. All information presented is derived from authentic analyses and insights. However, to maintain confidentiality, sensitive details have been handled responsibly, ensuring that no proprietary or personally identifiable information is disclosed.